OUR STORY

What if dentistry was built around the person in the chair?

WHERE IT STARTED

Our practice was built by someone who dreaded going to the dentist

Amanda Chin, co-owner and general manager of Norwood Dental Centre, was an anxious dental patient who used to dread every single appointment. When her partner, Dr. William Chin, was working as an associate dentist, they kept having the same conversation.

What if a clinic started with the patient first — the human in the chair — instead of working backwards from a clinical checklist? That conversation became Norwood Dental Centre.

Dr. William Chin and Amanda Chin in conversation at the clinic
What if we started with the patient’s comfort, not the clinical checklist?
WHO WE ARE

Meet the people behind Norwood Dental Centre

Dr. William Chin, dentist and co-founder of Norwood Dental Centre

Dr. William Chin

Dentist & Co-Founder

William graduated from Case Western Reserve University with his Doctor of Dental Medicine in 2012 and has been based in Alberta’s capital region for over a decade. He’s experienced in restorative, implant, and cosmetic dentistry — and he’s bilingual in English and Mandarin.

He loves getting to know his patients and pays close attention to the details. His easygoing manner tends to put people at ease quickly, even given the setting, which is kind of the whole point. Dr. Chin is a huge movie buff — don’t get him started about superhero movies!

Amanda Chin, co-owner and general manager of Norwood Dental Centre

Amanda Chin

Co-Owner & General Manager

Amanda never thought she’d end up running a dental practice — she’s an anxious dental patient herself, and used to dread every appointment. But that history is exactly why she’s so committed to making Norwood feel different. She built the experience she always needed.

Amanda is a huge geek with more post-secondary degrees than her hubby Dr. William Chin! Outside the clinic she’s a foodie and loves being a mom to Timothy & Georgie (ages 7 and 4).

HOW WE DO IT DIFFERENTLY

Four things we never compromise on

Human first

You are a person, not a chart number. We ask about you, what brings you in, how you’re feeling about being here — and you’re in control of the pace.

Comfort by design

We provide calm and control. Weighted blankets, fidgets, warm towels. Nothing happens without an explanation first.

Real life hours

Open 7 days, evenings and weekends. Mon–Thu 8:00am–9:00pm · Fri 8:00am–8:00pm · Sat 8:00am–5:00pm · Sun 8:00am–6:00pm. Care that fits around your life.

Personalization that lasts

Your preferences, your sensory needs, what helps you stay calm — all in your chart. Next visit, nothing has to be repeated.

OUR JOURNEY

We got to Norwood Dental Centre… differently

2017
The conversation

William and Amanda kept having the same conversation: what would dental care look like if it started with the patient’s comfort?

2018
Alberta Avenue

First office opens on Alberta Avenue. A community-minded neighbourhood, built around what Amanda always wished dental care could be.

2022
More dental dreams

Amanda and William purchased a piece of local commercial land in Edmonton. The vision is still just getting started — with more dental dreams to follow.

2025
Inglewood

We went looking for equipment and came home with a whole practice.

The Norwood Dental Centre team of more than 30 in Disney costumes at the Alberta Avenue clinic
OUR TEAM

Serious about your teeth. Never about ourselves.

More than 30 team members are ready to show you just how relaxing — and fun — a dental appointment can be. We take dental care seriously; we just don’t take ourselves too seriously.

Dr. William Chin and Amanda Chin together in the clinic
IN THE COMMUNITY

We show up because it matters

Health doesn’t happen in isolation. Our care team partners with local schools, daycares, and community groups to deliver oral health presentations and hand out dental gear. We donate and participate in community initiatives year-round — not because it looks good on paper, but because we genuinely believe in the neighbourhoods we’re a part of.

When you choose Norwood Dental Centre, your care supports a clinic that puts time, money, and energy back into the people around you.

OUT IN THE COMMUNITY

Where you’ll find us

Children with face paint at the annual Norwood Dental Centre Karaoke Jamboree

Patient appreciation events

We’ve held community karaoke jamborees, food tours, and chocolate tasting sessions in the past. Our clinic wouldn’t exist without our patients and we believe in saying thank you.

Kids leaving a Norwood Dental Centre open house with goody bags and treats

Open house celebrations

When a new location opens its doors, everyone’s invited in — toys, treats, and tours, and a chance to meet the team before you ever need an appointment.

The Norwood Dental Centre team on a community food tour through Edmonton

Community events

Farmer’s markets, community league events, sport club socials. We love contributing to community outside our four walls.

Schools & daycares

We deliver oral health presentations and free “plaque attack” kits to more than 4,000 children every year. For some kids, this is their first positive interaction with a health-care professional.

Year-round giving

Donations, sponsorships, and volunteer hours for community initiatives across Alberta Avenue and Inglewood — all year, not just when it’s visible.

GET INVOLVED

Planning an event, fundraiser, or classroom visit? We’d love to be part of it.

Request our team or a donation

We'd love to meet you

New patients are always welcome. We're open 7 days with evenings & weekends.

Request an appointment